Beyond the Corner Office
I am a relationship-first but commercially intentional growth leader. My strength is seeing the full revenue picture—how positioning, systems, people, partnerships, data, and client experience work together. I am often brought into situations where a company has strong capabilities but needs clearer structure, stronger market activation, and greater visibility into how activity becomes revenue.
Leadership Profile
Relationship-First, Commercially Intentional
A growth leader who builds wide networks of genuine relationships and connects them to commercial outcomes. An enthusiastic presenter who generates energy for ideas and projects, influencing through authentic engagement and clear structure.
Executive Strengths
- Building alliances to accomplish results
- Promoting ideas and gaining buy-in
- Strong social poise in all group settings
- Excellent verbal communication skills
Key Motivators
- Achieving measurable, verifiable results
- Taking responsibility and ownership
- Turning ambiguous situations into structured priorities
- Learning what's needed to get the job done
Working with Me
I bring an open, engaging presence to teams and keep the human side of growth intact while building structure around it. My approach balances big-picture commercial thinking with close attention to the details that determine whether a strategy actually executes.
How I Lead
Translate vision into executable commercial priorities
Create clarity, structure, and accountability
Build trust across executives and operating teams
Balance long-term enterprise development with near-term revenue needs
Use data to improve decisions without losing the human side of growth
Develop relationships that create opportunities, introductions, and market access
Marketing & Analytics
Data is a tool within a broader revenue strategy—not the strategy itself. Deep expertise in using analytics, CRM systems, and campaign reporting as the engine behind better decision-making and clearer accountability across sales and marketing.
Campaign & Market Activation
- Multi-channel direct response (Google Ads, Meta, SEO, SMS, Email)
- Event marketing and national-scale conference activation
- Account-based outreach and executive relationship development
- Cross-channel funnel optimization from ad to landing page
Commercial Systems & Analytics
- CRM and pipeline architecture (HubSpot, Salesforce, Go High Level)
- Marketing analytics, KPIs, and performance tracking
- ROI measurement and campaign optimization
- Pipeline forecasting and commercial reporting
How It Fits the Revenue Picture
- • Campaigns, conferences, and partnerships activated within one commercial strategy
- • CRM implementations that improved pipeline visibility and forecasting
- • Investor networks expanded across multiple states through structured partnership programs
- • Reporting that connects marketing activity to leadership decision-making
Certifications & Licenses
Sustainable Landscape Management
Arizona Landscape Contractors' Association
2024
Sandler Method Sales Training
Conquest Training Systems powered by Sandler Training
2021
Real Estate License
Arizona School of Real Estate & Business
2020
Professional Organizations
AZCrew
Member
Arizona Women In Commercial Real Estate (AZcrew)
Affiliate Member
Apr 2025 – Present
Home Builders Construction Association - Arizona (HBACA)
Affiliate Member
Aug 2024 – Present
AZREIA
Member
Jan 2023 – Present
Phoenix Realtor Association
Member
Mar 2020 – Present
Wedding Industry Professional Association - Phoenix Chapter
Director at Large
Dec 2017 – Present
ACLA
Member
BOMA Phoenix
Member
IFMA Phoenix
Associate Member / Events Committee
IREM
Member
NAIOP Phoenix
Member
